I help CTV and streaming publishersgrow programmatic yield.I've sat in both chairs.

Work Experience

Senior Technical Account Manager, SSP Accounts

Jun 2025 – Present

Trusted technical partner and account owner for strategic SSP publisher accounts across streaming and CTV (Roku, Samsung, LG, TCL, Bloomberg, Katz, Wurl, FrndlyTV, Canela and Bold Collective), managing multi-million-dollar programmatic portfolios across FreeWheel’s SSP, Marketplace and Streaming Hub products. Onboarded faster than any recent team addition and moved from learner to mentor within 90 days.

• •Delivered 202% to goal across all strategic accounts in the first performance period (Roku 197%, Samsung 208%, TCL 955%, Bloomberg 217%)
• •Samsung: led the SFX migration driving 160% YoY growth. TCL: elevated to a top-2 performing SSP for the publisher
• •Account Manager on Roku's migration from legacy SFX to Streaming Hub: project kickoff, phased partner-inventory cutovers, and the publisher training program with engineering, advisory and product. Now the template for strategic publisher onboarding
• •Authored Wurl's 2026 QBR charting its SFX-to-Streaming Hub/Marketplace transition; drove listing de-duplication and supply standardization across 17B+ bid requests to improve RPM and marketplace efficiency
• •Co-own account strategy, spend growth, upsells and renewals; bridge Product, Engineering, Supply Operations, Advisory and Solutions Engineering on product feature sprints and feature requests, and present to CxO-level executives
• •Lead DSP deal-delivery and performance investigations (The Trade Desk, DV360) and supply-hygiene initiatives (invalid-bundle clean-up, listing configuration, brand-safety controls), quantifying the revenue impact of policy changes for clients
• •Lead weekly account calls and publisher trainings; built account-management infrastructure and contribute to the SSP Account Manager onboarding curriculum, using Claude and Glean to speed QBR preparation and client documentation

Technical Solutions Engineer

May 2024 – Nov 2024

Enterprise client platform integration and technical support across 15+ client environments in the ad analytics space.

• •Resolved 95% of platform integration issues within 24 hours using SQL, JSON API configuration and AWS tooling
• •Automated S3-to-BigQuery ETL pipelines processing 2TB+ daily, eliminating 20 hours/week of manual data transfers
• •Built custom REST API integrations and Python web scraping solutions that cut client onboarding from 6 weeks to 4 (33% faster)
• •Maintained 99.5% client satisfaction scores through proactive CloudWatch monitoring and custom alerting workflows
• •Coordinated zero-downtime production releases via Jira with Product and Engineering, managing nightly migrations affecting 50M+ ad impressions, and contributed to product feature sprints and feature requests
• •Served on an on-call / after-hours support rota

Pricing Lead, North America

May 2023 – Nov 2023

Directed product catalogs and pricing strategies for digital, video, print, social and podcast inventory across 8+ platforms reaching 80M+ monthly users.

• •Increased deal closure rates by 22% ($3.5M+ additional revenue) through optimized pricing strategies and cross-functional collaboration with sales, BI and campaign management
• •Built analytics dashboards in SQL, Datorama and Tableau
• •Created GTM strategies for generative AI learning tools that accelerated sales funnel velocity by 18%

Global Revenue Lead, Large Partner Solutions

Jun 2022 – Jan 2023

Led technical support and revenue optimization for 15+ large publishers on a $200M+ programmatic portfolio. Role eliminated in January 2023 layoffs.

• •Grew the portfolio by 25% through publisher revenue optimization and yield strategies
• •Designed automated analytics pipelines using BigQuery and GCP that saved 2+ hours weekly and informed $5M+ in quarterly decisions
• •Participated in early Gemini (then Bard) internal release testing, providing structured feedback on LLM performance and integration patterns
• •Led cross-functional teams that included Legal

Senior Programmatic Yield Manager

Jul 2018 – Jun 2022

Primary technical liaison between Paramount's digital properties and FreeWheel's ad serving platform. Four years of managing FreeWheel as a publisher client (experiencing platform limitations, escalation processes and yield optimization challenges firsthand) now directly informs how I support FreeWheel's supply partners.

• •Drove VAST 4.0/VPAID 2.0 compliance across all digital properties, cutting ad serving errors by 40%
• •Led the Viacom–CBS merger technical integration: unified SQL dashboards across 100M+ daily transactions and surfaced $8M in previously hidden revenue opportunities
• •Managed integrations with 50+ programmatic partners (DSPs/SSPs) and implemented header bidding optimizations
• •Built live Tableau dashboards pulling from 8 data sources and 5M+ daily impressions
• •Designed an audience segment taxonomy connecting first-party data across the digital ecosystem
• •Led cross-functional teams that included Legal and presented to CxO-level executives

Skills