Patrick Carmichael
Senior Technical Account Manager · Ad Tech & AI Systems
I've sat in both chairs. I spent four years at Paramount managing FreeWheel as a client—escalating tickets, pushing for roadmap features, optimizing yield against platform limitations. Now I'm on the other side, and that publisher-first perspective shapes everything about how I support my accounts.
At FreeWheel, I partner with streaming and CTV publishers—Roku, Samsung, TCL, Bloomberg, and others—delivering 202% to goal in my first performance period. I led Samsung’s SFX migration, which drove 160% year-over-year growth, and I’m Account Manager on Roku’s 90-day move to Streaming Hub, a process that’s becoming the template for strategic publisher onboarding at scale.
My approach combines technical depth with commercial ownership. I don't just fix integration issues; I co-own account strategy, leverage AI tools to accelerate client workflows, and deliver the kind of white-glove service that turns platform complexity into yield growth.
Career
Senior Technical Account Manager, SSP Accounts
FreeWheel (Comcast) — Strategic SSP publisher accounts across streaming and CTV
Technical Solutions Engineer
Burt Intelligence — Platform integration and support across 15+ client environments
Pricing Lead, North America
Bloomberg — Product catalogs and pricing across 8+ platforms
Global Revenue Lead, Large Partner Solutions
Google — Revenue optimization for 15+ large publishers on a $200M+ programmatic portfolio
Senior Programmatic Yield Manager
Paramount — Technical liaison between Paramount’s digital properties and FreeWheel
Projects
AI Workflow Tools & Automation Systems
MCP server integrations, n8n automation pipelines for media workflows, and knowledge graph systems for persistent AI context
Certifications & Awards
Stanford University
UMass Amherst & Tableau
Education
- Bachelor of Business Administration, Operations & Information Management, University of Massachusetts Amherst (2014–2018), GPA 3.66
Leadership & Volunteering
- Board Member, EMERGE LGBTQ+ Employee Resource Group, Paramount (2018–2022)
- Leadership roles across three DEI & LGBTQ+ employee resource groups, Google (2022–2023)
FAQ
Who is Patrick Carmichael?
Senior Technical Account Manager for SSP accounts at FreeWheel (Comcast) in New York, supporting streaming and CTV publishers. He previously spent four years at Paramount as a FreeWheel client.
What does Patrick do at FreeWheel?
He is the technical partner and account owner for strategic SSP publisher accounts such as Roku, Samsung, LG, TCL and Bloomberg, covering FreeWheel’s SSP, Marketplace and Streaming Hub products, and co-owning account strategy, upsells and renewals.
What results has Patrick delivered?
In his first performance period at FreeWheel he delivered 202% to goal across strategic accounts, led Samsung’s SFX migration (160% YoY growth), and is Account Manager on Roku’s migration to Streaming Hub. At Paramount he led the Viacom–CBS merger technical integration and surfaced $8M in previously hidden revenue opportunities.
What AI work has Patrick done?
He builds AI workflow tools that connect LLMs to enterprise data: MCP server integrations, n8n automation pipelines for media workflows and knowledge graph systems for persistent AI context, and uses Claude and Glean to speed QBR preparation and client documentation.
How do I contact Patrick Carmichael?
Email pcarm92@gmail.com, or reach him on LinkedIn at linkedin.com/in/carmichaelpatrick.